In 2022, the United States witnessed the delivery of a staggering 21.2 billion packages

Managing this volume necessitates well-organized systems, particularly in the realm of last-mile delivery. 

Let's delve into the evaluation of delivery and logistics from the past year and explore the anticipated developments for 2024.

Last year, last-mile delivery became a top priority, crucial for brand reputation and consumer satisfaction. Retailers vigorously invested in streamlined delivery, with an emphasis on building their own fleets and partnerships in order fulfillment and fleet operations.

To explore our complete 2023 predictions, click here.

How retailers strengthened last-mile initiatives in 2023:

Retailers in 2023 continued to develop their own delivery methods, utilizing crowdsourcing and embracing self-reliant delivery. This approach aimed to grant retailers enhanced control over their delivery processes.

Here's a closer look at the growth of these two strategies in 2023:


Termed the "future of retail," crowdsourcing utilizes an on-demand workforce to efficiently handle last-mile deliveries, streamlining the process and alleviating burdens on conventional carriers. Retailers capitalized on this, leveraging crowdsourcing to establish self-reliant last-mile delivery systems.

Self-reliant delivery:

In tandem with crowdsourcing, retailers in 2023 actively pursued self-reliant delivery strategies. 

This approach involves optimizing internal processes and utilizing stores as fulfillment centers. 

By investing in their own last-mile fleets, these retailers aimed to gain greater control over the delivery chain.

Examples of notable developments: 

  • Amazon and Amazon Flex: At the forefront of rapid delivery, Amazon's success relies on its expansive network of delivery drivers facilitated by Amazon Flex. Gig workers assisted with cost-cutting and increased efficiency.
  • Walmart and Spark Driver: Initially launched in 2018 in 2,000 stores, Spark Driver has grown to cover 4,000 stores across all 50 states, streamlining local grocery delivery. Walmart expanded the program through GoLocal, extending delivery services to other retailers.
  • Target’s acquisition of Shipt: Acquiring Shipt in 2018, Target expanded its same-day delivery network. In 2023, Target invested $100 million in its delivery network, aligning with similar strategies employed by retailers, leveraging gig work and transforming stores into fulfillment centers.

In summary, the retail landscape in 2023 showcased a dynamic shift towards self-reliant last-mile delivery, fueled by the strategic adoption of crowdsourcing and innovative partnerships. 

Delivery and logistics trends forecast for 2024


Let’s dive deeper into delivery and logistics trends for 2024. Here are three to watch out for this coming year: 

  1. Advanced technological integration 

Software has long been a topic of discussion since the pandemic, and by next year, it could be a reality. Here are a couple potential advancements coming next year: 

  • Drone delivery: This innovative delivery approach is anticipated to soar in 2024, as evidenced by companies like Amazon and Walmart incorporating it into select markets. Amazon, for instance, has unveiled its intentions to launch drone delivery services in the UK and Italy by late 2024. 
  • Leveraging AI: 2023 saw a massive breakthrough in AI technology, thanks to platforms like ChatGPT, Google, and even TikTok. Last mile delivery services are leveraging the power of AI to tackle supply chain challenges. Generative AI is set to revolutionize logistics, enhancing tasks like minimizing stockouts and improving resource allocation.

  1. Sustainable initiatives 

Businesses are actively exploring ways to integrate sustainability into their operations. 2024, dubbed the "year of compliance," underscores a heightened emphasis on social responsibility. This emphasis is particularly evident through the following:

  • Decarbonization: Implementing eco-friendly practices and technologies to reduce carbon emissions, such as electric vehicles, resource-sharing platforms and other green energy sources.
  • AI utilization: AI can enhance the efficiency of last-mile delivery processes, from optimizing route planning for fuel efficiency to predictive analytics for demand forecasting, thereby reducing environmental impact.

  1. Personalization in last-mile delivery 

In recent years, there has been a notable shift in the last-mile delivery landscape towards providing more personalized experiences for customers. This trend is not only shaping today's market but is poised to remain a key priority in 2024. Here’s the current landscape of delivery personalization

  • Specific delivery times: Customers can decide when their items are delivered and if they are delivered altogether.  
  • Preferred delivery locations: Empowering customers to choose their preferred delivery destinations, whether it's at home, work, or a designated pickup point.
  • Customized packaging options: Offering customers the choice of sustainable packaging, gift wrapping, or specialized containers.
  • Real-time delivery tracking: Providing customers with live updates on the current location and estimated time of arrival for their deliveries.

Stay ahead of the trends with Fluid Truck 

Stay at the forefront of emerging trends with Fluid Truck. Utilize our sharing platform to get ahead of next year's industry shifts. Fluid Truck’s straightforward rental process simplifies acquiring a vehicle, automating delivery routes, and adopting a sustainable approach to last-mile delivery. Sign up for your business account today!

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